A Step-by-Step Remarketing Guide

Are you sure you have read every single word of the title right?

Did you get confused between Remarketing and Retargeting while reading the title?

Let me make it clear that these two concepts are different!

Image result for remarketing

I remember once writing Retargeting instead of Remarketing in one of my blogs.

One of my colleagues pointed it out and then I started researching about Retargeting ads, remarketing everything related to it.

Both Remarketing and retargeting are wonderful tools for online marketing.

With this Remarketing blog, I’m going to cover everything! How these two terms are different and how they can be used effectively.

Remarketing vs Retargeting

Retargeting is actually the subset of remarketing

The fine line that differentiates these two terms is that while Retargeting focuses on only the web traffic, Remarketing is all about email. But, in the end, both of the concepts are advertising to prospective customers who have already visited you.

Remarketing is actually an umbrella term that focuses on advertising your product several times to the same prospect. On the other hand, Retargeting is targeting the same traffic again and again with online ads.

This technically defines that retargeting will always be into the realm of display network advertising and PPC, while Remarketing can be done with billboards.

Both of the terms are new in the Digital Marketing arena and extremely confusing. Let’s get an overview to sort this confusion out.

Wait…I can try this way! Remarketing is actually showing your customers the same banner several times until he clicks it.

Imagine the scenario when you are encountering the same fancy advertisement showing footwear for as many as 10 days in a row. Won’t it eventually woo you?

No matter if you are going to buy it or not at the end, but you’ll end up entering the store and checking out the product.

With Remarketing you can use your phone to attract your customers.

Social media has also become a well-known remarketing channel. It goes like, once your customer gets connected to you on social media, you can market your products and services again and again.

Those customers who have liked your channel will get news updates. The case is the same with  Twitter and Instagram.


Retargeting is one of the largest areas of Remarketing. I’m going to explain that by splitting them into two different categories.

Before thinking of anything else, the first important lot of customers that have already visited your site should be targeted. For that, you may use Google ads, Facebook ads, and other display networks to advertise to these customers.

This group of people have been seeing your page continuously, but are running away for one reason or the other. Though they are spending some time on your page, but are not converting, that you wish for.

And, then there are also those lot of customers who have visited your competitor’s site. While they are interested in the niche you are into, they have not been yet able to discover your site. But, don’t there are smart ways through which these customers can be made to discover your site.

Let me give a chance to show how!

Let’s understand Remarketing with an example.

Suppose you have been looking for some XYZ shampoo that you have heard can stop hair fall. After spending a month or two and finding the product on the web, you might have encountered other products in a similar genre.

While talking to your friend you discovered that the other product has way more better results. So, you’ll end up buying the other one instead of the XYZ product you have been looking for.

Social Media

So, can you differentiate between Marketing and Remarketing in terms of social media?

While marketing will target the entire audience while Remarketing will work on the already engaged audiences.

The idea here is to get this lot of people involved and then run campaigns targeting those group of audiences who have engaged in the past. This will woo them to engage with your brand again.

This can be done by asking questions!

Like Lifestyle can ask who bought a certain dress in their first store in a certain state or city.

You may also run hand out discounts and contests to woo customers towards your site.

These are some of the ways by which you can remarket your products using social media. And, you don’t have to get too technical for it.

These are some of the ways that you can use social media to remarket to the same people, without getting too technical.


Retargeting, on the other hand, is the making use of the technology to re-engage with the customers who have previously visited your site.

It has been found that around 98% of the traffic does not get converted. They will leave your website without signing up or contacting you or buying anything.

These stats are quite depressing!

Retargeting comes up with a solution for that! This is done with the help of Retargeting, you can place an invisible snippet of code on your website.

This code also called retargeting pixel will be placing a cookie inside the browser of the visitor. This way the information of these visitors gets saved into your account like on Twitter, Facebook, and Google Analytics.

This, in turn, enables you to target the audiences who have already been to your website through retargeting ads.

It has been found that Retargeting ads can increase CTR (click-through rates) to around 10 times than usual. This happens because visitors can connect to your ads.

You have become a familiar name to these visitors. You are not any stranger.

There are three major channels where Retargeting is used that is Twitter, Facebook, and Google Adwords.

In our next blog, we’ll be continuing this step-by-step Remarketing guide. We’ll be helping our readers with a clear distinction between the two categories. We mean to hear that not only you can retarget the audiences who have already been to your site, but also those who are interested in your product and are already visiting your competitor’s site.


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