Facebook Marketing is definitely the most effective social Marketing platform with 1.4 billion users getting involved every day.
And, this is the reason why no business can go away taking advantage of this form of Digital Marketing. This giant Social Media Marketing platform can help a business in a number of ways.
According to data from Facebook, around 80 million businesses have their presence on Social Networking sites.
With more than 2.2 billion monthly active users of Facebook around the globe, you cannot afford to ignore the plentiful advantages that it can get to your business.
You can undeniably add a tremendous amount of value to your business through Facebook Marketing.
And, still, it’s an untapped opportunity for B2B industries. Yet there are many benefits of Facebook Marketing. Let’s read some of them….
Top 5 Benefits of Facebook Marketing
Global Exposure to your Business
With an estimated 1.2 billion users, Facebook is undeniably the master of all the social media platforms. And, this actually a huge number!
There are a number of platforms like groups, ads, and pages that Facebook offers for online marketing of a business.
One of the most popular of them is the Facebook Page. An organization or business can open a group page to promote activities. Users have freedom and ease of interacting over this group without any hassle. Discussion threads are common interaction means here.
In the last few years, the popularity of Facebook ads has grown manifold. One reason for this is that Facebook has a vast demographical data related to all its users. And, so these ads are designed keeping in mind the demographics.
Not everyone can spend a huge sum of money into advertising. Many small businesses have to suffer when they can’t find a pocket-friendly way of marketing their product or service.
The great thing about Facebook Marketing is that you can create a Facebook Page for your business without paying anything and you can upload any relevant content you want over there.
At no cost, any business can advertise their product by displaying information on their Facebook Page.
Also, the Facebook ads that can be used to target potential customers are quite pocket-friendly. You can also charged these ads on different bases as per the requirement of the user. Two of the charging methods are CPM (Cost Per Million) and CPC (Cost Per Click).
3.) Potential to Target a Huge Number of Customers
Like no other social Marketing Platform, Facebook knows a unique way of targeting their potential. And, that is targeting customers by interest and demographics.
Take, for example, if you want your ads to focus women who might be interested in makeup and stuff like that, you can set a demographics of age falling between 16 to 40, having a stylish lifestyle and who have interest in looking good.
And the good news is that there’s also a Facebook Remarketing tool that targets the lost customers. Facebook remarketing targets those customers who have visited your site sometime in the past but could not get converted. This finally helps in narrowing down your potential audience.
Builds Brand Loyalty
Facebook provides a platform through which customers and businesses can easily interact. A business can easily respond to a query of its customer and that builds its brand loyalty in turn.
By quick customer interaction, we mean that you can provide easy customer support. They can post messages on their FB page that will be instantly shown to the customer.
Facebook has become a perfect platform for increasing engagements through comments, likes, interaction threads and much more. This is advantageous in the sense that the more you’ll be interacting with your customers, the more it is likely that your leads will get converted.
You can guide your potential customers through building links. And, these customers are going to be more receptive because they have chosen their way to your website.
Once they have reached your landing page there are chances that they can be exposed to more options and finally get converted.
These are a few of the benefits of Facebook Marketing and Facebook Retargeting. There’s much more to this list that we will be discussing in our upcoming posts.