Retargeting is a process by which you deliver ads to people who visited your site and then left or abandoned without purchasing products. It’s likely that they viewed specific pages of your site, placed items to their shopping cart, or opened an email you sent them.
There are two kinds of retargeting: (1) Pixel-based retargeting and (2) list-based retargeting.
Pixel-based Retargeting: When a user visits your website, you place a snippet of code on their browser. As a result, they view ads when they visit other sites.
List-based Retargeting: When you display ads to people who are already on your email list. You upload a list of filtered email addresses to include in your retargeting campaign on Facebook or other platforms.
Retargeting has such potential that it enhances your chances of conversions. It continues this by showing your brand to a familiar audience until they take action.
Why Should You Consider Retargeting? Let’s check the stats
3 out of 4 customers see Retargeted ads.
These days, customers know that they are being followed by ads that relate to the products they searched or the sites they visited. Is this a positive or negative thing?
There was a survey conducted on whether people find retargeting ads are disturbing or helpful. The responses from over 2,000 internet users in the US was gathered. Results showed that how customers feel about retargeting ads depends on some factors.
How the question was asked
The language of a retargeting ad is a crucial thing. The user shouldn’t feel like being pushes instead should feel like being helped.
A badly written ad campaign can move your chances of conversion down to 27.9%.
While a well-written ad campaign can move your chances of conversion up to 33%.
When it comes to age, the survey showed that 35-44-year-olds were less likely to click on interest-based ads than 25-34-year-olds. This reveals that younger generations respond better to retargeting and personalized adverts.
Retargeting ads are 76% more likely to receive clicks than normal display ads.
Why do retargeting ads get more clicks? The reason is simple: Regular display ads don’t treat your audience the same way retargeting ads do. The target of regular display ads is a cold audience. Again, warmly treated audiences respond better.
Retargeting ads lead to a 1046% gain in branded search.
People who view retargeting ads have an increased awareness of your business. As a result, they come back to search for you the next time they want to buy your product or service.
54% of marketers consider social media as the burning topic in Retargeting.
If there’s one common platform that a lot of individuals spend more time on, that is social media. On social media, people like to express themselves. They get to be in touch with others. These things are part of being rational. No need to mention, we have FOMO or the fear of missing out.
The survey showed that 54% of B2B and B2C marketers are elevated up about retargeting on social media. Why makes them excited?
They realize that running retargeting ads in a place where people are highly involved gives them better returns at a lower cost.
Another reason is that retargeting on social media supports them attract new or cold prospects. That’s on top of bringing back potential prospects. This is a marvelous “side benefit” of social retargeting.
Conclusion – I hope that through these 5 stats, you’ll find more reasons to retarget and be able to create better campaigns. Retargeting is a comprehensive strategy that puts you in front of non-converting visitors and drives them back.