Yes! Now the marketers are weaponed with missiles, and the name of this missile is Retargeting. You see your prospects visit your site, view products and leave without buying. Don’t worry, who gets married after the first date? But if you really want to get married, don’t let your partner forget you. The same analogy is applicable here. Keep reminding your prospects about your products. But how if they leave your site? Here comes Retargeting, an effective strategy of Remarketing.
Retargeting is a kind of online advertising that targets particular consumers based on their digital activities. With this kind of tool, marketers can promote ads to people who left a cart, made a purchase, or bounced from a website. These ads act as the heat-seeking missiles in the digital world. They move from one another within the digital network, to follow your customers and finally drive them back to your site. Because of that, they’re amazingly productive and are definitely a tool you should have in your marketing shudder.
There are actually various types of retargeting, all of which serve different objectives and help achieve a variety of outcomes.
Here are some of the most successful Retargeting methods that marketers use today.
Search Retargeting Is applicable to those customers who searched for products using keywords and phrases in search engines. You can display advertisements to them who searched for keywords and phrases that are relevant to your business.
While this kind of retargeting depends on assumptions about user intention, it can be a valuable add-on to your marketing strategy.
This type is a bit more personalized than search retargeting.
After a user lands on and bounces from your website, site retargeting allows you to display relevant ads before them on other digital platforms, such as a social media site they use.
Operating parallel to site retargeting is SEO/SEM retargeting. Like search retargeting, it uses the search terms a user used before landing on your site. It works more elaborately and goes a step further. This type of Retargeting combines search terms with the steps the user took on your site.
From there, it allows you to create highly customized ads to target consumers who searched for and visited your site but didn’t purchased.
Email Retargeting analyze people who have taken action on your emails. These ads record and analyze the type of action the user took. For example, someone who only opened an email will be managed differently from someone who clicked a link or forwarded the email.
Contextual targeting allows you to target users who visit sites that are very similar to, and highly relevant to, your site. You see this strategy used by car rental websites that target airline site visitors and vice versa.
While it’s not regularly used, engagement retargeting can work well for companies that offer rich media, flash, and videos. This type of retargeting looks at user action and displays ads based on intention, purpose, and engagement levels.
Conclusion – Remarketing, when used adequately is a low-cost initiative that could have immense impacts on your business’ bottom line. You have worked hard to attract visitors to your website through actions like email marketing, paid advertisements, and social media; why not make a profit on these efforts with remarketing?