With Search Remarketing, you're given multiple options to choose from. This list consists of Search Remarketing options:
With the Search Visitor Recapture form of Remarketing, advertisers will target visitors who entered your site specifically through a search. The anonymous cookies are set and the visitors are reached through combinations of multiple ad networks.
Specifically, this form of Remarketing reaches out to those that search for your site on major search engines. The search engine collects anonymous profile information. For instance, with Yahoo live with a search publisher-driven solution, the audience to tap into is much larger through this form of Remarketing.
Targeting your current customers will allow for an easier influence directly making it more likely for them to return to your site to make future purchases from your company. So starting with a solution allowing for targeting your own search users with a strong brand affinity to you is very beneficial.
*To determine the best Search Remarketing option for you, call to speak with an account manager today!
You don't have to worry about wasting money on disinterested customers