How Remarketing Works

Are users leaving your site without buying anything? Bring them back with Remarketing! Say goodbye to shopping cart abandonment and empty CTRs; with Remarketing, you'll never have to look at a potential customer again and say that they're "the one that got away."

How It Works

Known as one of the most effective forms of advertising on the web, Remarketing enables you to reach people that have expressed interest in your products without completing a purchase. For instance, when a potential customer visits your website but doesn't buy anything, the Remarketing technology will tag that person's computer and add an anonymous cookie into their browser. This system will then "remarket" your products and services by displaying ads for your site even if that user is browsing other web pages.

Whether they're checking their email, watching a video, or reading an article, users will see your ad reminding them to complete their purchase.

To implement your Remarketing campaign, simply add a code your website. This will then enable the technology to start tagging users and your ads will be displayed across our vast publisher network.

Why Choose Cross Channel Remarketing?

Since ads are only shown to customers who have previously visited your website, people who see them are more likely to convert simply because they are already familiar with products being advertised. Think of it as giving customers a friendly reminder that they have unfinished business on your website.

A lot of customers abandon their shopping carts because they're distracted, unsure, or are having time constraints. Often, customers that leave without buying are simply "on the fence" about purchasing your products. Don't let these users get away. Use Remarketing to reel window shoppers back in, and turn them into paying customers.

Moreover, Remarketing strikes the perfect balance between conspicuous and unobtrusive. They are displayed on multiple web pages to ensure that customers don't miss the ads, BUT unlike annoying pop-ups, they seamlessly integrate with the webpage to ensure that the user's browsing experience isn't disrupted.

Fully Customizable

Worried about creeping out customers or turning them off? Don't be. Advertisers are in full control of the Remarketing technology, and you'll be able to set the frequency of your ads. Simply set a cap on how often your ads will appear, to avoid looking like a stalker.

You can also add some variety to your ads so that customers won't have to see the exact same ads over and over again. AdMedia allows you to upload multiple creatives and ad types in all shapes and sizes to ensure that you'll have a dynamic ad campaign.

Completely Safe and Private

Those with privacy concerns have nothing to worry about. Remarketing uses anonymous cookies to ensure that no personal or identifiable data is collected. Additionally, these cookies can easily be removed by clearing a browser's stored data and history.

Why Buy Your Remarketing Ads from AdMedia?

AdMedia is the only ad network that gives you a comprehensive Remarketing package. Thanks to our Cross Channel Remarketing technology, advertisers will be able to reach customers across various channels and platforms, including email, search, mobile, display, video, and more.

Unlike other ad networks that can only reach users through limited channels, AdMedia can let you tap into just about every corner of the web. We can complement your SEO, social media, email, and display efforts to ensure that you'll be able to effectively get in front of your target customers.

Let Us Help You Retarget Today

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